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Showing posts with label Technology. Show all posts
Showing posts with label Technology. Show all posts

06 February, 2016

10 Tips to Increase Data base and one to not do

Very often our clients ask us how to improve their subscriber list. Of course the size is important! A large Data Base list allows us to make a deeper and more accurate analysis. However, the quality of those contacts is important as well. What everyone wants is to share our message with a lot of people interested in our brand or products. 

The truth is we also prefer clients with a larger data base! It is always hard for beginners. Let’s see what we can do:

1. Website: Include in your website a subscription box. Also in your blog, right after an interesting article you can add a call-to-action to subscribe to your newsletter, catching the reader attention. ‘Receive more article like this directly in your mail box’.

2. Social media: Social network like Facebook allows you to have a special tag for subscription in your newsletter data base, for example. 

3. Adwords: Create a specific campaign to increase the number of members in your list. A promotion will always help you to attract new subscribers.  

4. Download documents: Sometimes, articles or whitepapers are only available on demand. Usually, people have to submit contact information to access the information.  We are talking about an exchange of contact details with valuable information.

5. Register: To access a private area of the website, make a purchase or enter in a website you must register first. Some ‘shopping clubs’ like Vente-privee, an exclusive shopping club in Europe, use this strategy as well as some online newspapers.   

In this example, in China offers a coupon for new registers. ‘Register and get 50RMB off and twice free shipping’  

6. Third party: do you have any partner?  
Partners are usually related to our own industry and products.  This is a dedicated strategy. The subscribers of your partners might take our information as a spam. S, to avoid this we must take into consideration content relevance. 

7. Games! 
When you enjoy, when you engage, you don’t care about sharing your contact details. 
In this example Royal Caribbean Cruise in China launched a game for their audience in Social Media. Their goal was to compile the contact details of all these people who were following them in social media but weren’t subscribers. 

Do you also have an offline place and presence? Use it! 

8. Wi-Fi: One of the techniques that always works is when you offer something in return. Or, in other words, customers’ contact details are their payment method. For example, K11, a shopping mall in Shanghai, offers free Wi-Fi to their guest in exchange for their email address or phone number. 

9. Register for an event: Doesn’t matter if the event registration process is online or offline. Only ask registers for their contact information that you will use to provide them with more details or reminders regarding the event. 

10. Lucky draw
When Lacoste arrived China, they had buyers in their stores but no data base. In order to collect their buyer’s data base, they did a campaign in their stores. Participate and win a trip to Sanya! Lacoste gave away 3 tickets for all-included trip to a paradisiac Island. 
Only a few lucky people could win, but Lacoste increase their data base in China by over 30%.

Don’t do it:

1. Never, never, never, buy an emailing list! It’s bad for all. 
The first thing you need to keep in mind is you are bothering people who don’t want to receive your information, so you are damaging your branding and your corporate image. Second, people will mark your email as a Spam, and you will have bad reputation for the rest of your email campaigns. And last but not least, you will feed the idea of spam = email and you will lose effectiveness. 

Do you need help with your data base, to understand your subscribers or to create email campaigns? Contact Us! 

Teresa Marin, International Marketing Manager, Webpower China.

18 September, 2015

WeChat and social media in China

Social media in China is a unique proposition; due to state censorship the traditional social networks that we know in the west have not been able to establish themselves here. As a result social networks in China are mostly domestic, home grown platforms that are catering for the Chinese market in a unique and specialized way.

WeChat is now the most important platform for marketers and businesses to be engaged with in China. It is the number one social networking platform with over 500 million users. There has been a social networking revolution in China with more people than any other nation on the planet now using social media.

The Chinese are incredibly active on platforms such as WeChat. Chinese internet users spend about 40% of their 25 hours/week online on social networks’. More time on social networks leads to more exposure to content and a higher number of interactions. The Chinese are avid consumers so knowing how to market yourself on social media, particularly WeChat is of paramount importance.

WeChat is a fully integrated platform which serves as an instant messaging service (written, videos or sound bites), a wallet (it is linked to Alipay), and now a taxi ordering application.
Here is some top advice for western brands looking to market themselves on WeChat:

1) Create an official subscription account.

Users can follow subscription accounts to receive updates and content that you post. On WeChat users can only see posts by those they are following so it is vital to build a following; your marketing endeavors will inevitably fail otherwise. Consumers appreciate discounts and promotions that are offered exclusively to subscribers, the Chinese like unique offers so provide these as an incentive to increase your following.

2) Utiize the Key Opinion Leader (KOL)

The KOL is an interesting phenomenon in China, these are personalities whom already have a large following on WeChat. They are considered 'experts' on particular subjects. You need to find the KOL that is relevant to your brand and seek to recruit them to post positive content on behalf of your company. You can access thousands if not millions of potential consumers in this way. Users are very influenced by the KOL's thoughts and opinions.

3) QR Codes

QR Codes have exploded in Asia, they are much more popular than in the west. Ensure that in all your advertising there are QR codes prominently embedded so that users can easily scan them, this will then directly link them to your WeChat account. This is an effective way of linking your online marketing with offline marketing, QR codes are often now included on physical products such as Starbucks coffee cups or bottles of water in China.

4) The Chinese are strongly influenced by their social circle

Engage with consumers, you will need to translate your posts and content into mandarin, but people will really appreciate direct communication. Users like to feel involved with and part of a brand. The key is that Chinese consumers are strongly influenced by their immediate social circle, they often turn to social media for information because they increasingly distrust traditional media sources. It is therefore vital that you are engaging with consumers and their social circle, create promotional offers that the whole family can benefit from. The Chinese place real trust in other users comments and experiences regarding a brand so cultivate relationships with consumers in order to influence others.

5) Create interesting, shareable content

There is a high degree of legitimacy in what other users post. Chinese consumers look to share interesting content. The Chinese particularly love video animations or humorous clips, associating your brand with this type of content is key. What a user shares amongst their network can have a profound effect. A certain style of cartoon animal graphics are very popular in the middle kingdom currently.

6) Do not neglect Weibo

Weibo (akin to Twitter) is China's second largest social network with 400 million users. It is a micro-blogging platform that is more 'open' than WeChat. Users can see posts from anyone, even if they are not connected. Lots of Chinese internet users will be on multiple platforms so cross promotion is key. You can embed WeChat QR codes into content posted on Weibo to increase your following.

With over 500 million users increasingly relying on WeChat for their information it is important to be seen on this platform, if not you are largely invisible in China.

Benji is a digital marketing specialist at Gentlemen Agency. He is passionate about social media, e-commerce and digital solutions for western firms operating in China. 

29 May, 2015

Reclamation of Computers with Teachers

"Online learning is not the subsequent big thing it is the consequent big thing. Come on let’s show the miracles of e-Learning”!!

The technological discovery achieved by computers in today’s world has flabbergasted the whole world by knocking out the whole planet with its information. 

Athwart the web the term eLearning seems to appear in blog posts, e – guides etc. as it offers wide range of leverages for professionals and as well as the beginners in every educational alcove. Students can now easily access their study materials and can learn their course of interest. One can find answers to all their quarries online.

Universities won’t survive. The future is outside the traditional campus, outside the traditional classroom. Distance learning is coming on fast.” – Peter Drucker.

ELearning has dazzled the world by its intellectual advances in technology. One of the educational domains has stated that according to Factbook 2012, eLearning is anticipated to grow at an average of 23% in the years 2013-2017.

Profusion of high internet speeds across the world and substantial advancement of mobile networks made eLearning distance to long stop, instead of being a palisade.

By closely following the current e learning trends of the Global e learning industry that keep on evolving we can build our knowledge and can further develop in the near future.

Colossal openings on online training courses are the sizzling trends in e learning industry these days: pliable and various concepts appear to be simple webinars, real – life lectures and online videos. Traditional teaching or information provided in classroom teaching will have fewer resources when compared to e learning sites so there will be a pressure to cut costs. In order to avoid all these only and easiest way to deal with will be investment in blended learning using the online training courses which are now getting widely beloved. Incidentally here are some attractive and effective online blended teachings providing various online training for your deliberation.

Micro-Learning is another form of learning which is now getting popularized in the field of eLearning which majorly deals with short term learning activities. Micro learning contains stuff like five minute videos, small chunk of information, single page documentation, focused lessons in the sense of a new archetypal outlook on eLearning processes in intercede environments.

They prepare flexible activities that can be easily get built in a busy person’s personal life as the intellectual load is significantly lighter. Let’s not consign to oblivion micro learning is better suited for mobiles.

Greater accessibility and opportunity provided by social media tools will embolden people to benefit whatever information they want. This is what called as informal learning this is destined to continue for the future scope as such excess of online free resources like online training courses, videos, blogs, webinars and podcasts are providing the needed information to each and every student those who have zeal and passion to build their career towards their dream profession.

The main added advantage of eLearning the majority of students will be overseas. As there is no need to abroad as, one can attend each and every session online with same level of education through these online training sites. I can challenge you will have the greatest experience and cost saving will be another added benefit. 

06 May, 2015

Defining the World of Digital Marketing

What seemed like an adolescent idea some time back, today has a presence all over the marketing ideas. Digital marketing which did not seem to impress the traditional marketers at first, today has taken over the methods of print media, TV and radio advertisements. Digital marketing that seems to have taken over the entire internet today. The following article talks about digital marketing, its scope and what future it holds.

The internet reach in India when compared to the world, was not as wide sometime say a decade ago. But in this decade, things have remarkably changed for India. The medium of internet has become more reachable to the widest audience here in India. The social media websites have a chunk of Indian masses as their members and today social media advertising has taken a whole new turn.

With this rise in the digital marketing and rising e-commerce in the country, the job options for digital marketers is also on a rise. Today, the most famous job portals have job listings for people having knowledge about digital marketing.

So, what exactly is digital marketing and what is the scope and future of this?

Defining Digital Marketing

The simple definition of digital marketing says that it is the use of internet for publicity and marketing of a brand. It is meant for people who have hang for the internet and social media. It comprises of mainly four marketing strategies; search engine optimization (SEO), search engine marketing (SEM), E-mail marketing and social media marketing.
Today, digital marketing is something that every entrepreneur must have every detail about and be updated with the same.  

The World of Digital Marketing

Digital marketing is something that changes fast; really fast. There are a number of uncertainties that come with it. Earlier, digital marketing mainly was all about pay per click (PPC) but today, every marketer should be aware about every other thing that digital marketing comprises of. Here are six such things:
  • Digital Marketing is More than PPC Ads

A few years back digital marketing could be summed up with only PPC but today it is much more than just PPC. In fact, PPC has less of impact. There are a number of more methods and much more effective ones. So, before you put all your money to PPC thinking this is only digital, then put up your learning caps and know all about this field of marketing.
  • It can give you a powerful return on investment

But where do you invest? SEO does not cost money. No that is not true. Investing in the right and talented sources is something that every person involved in digital marketing should know about. The fact is that you may not have to invest on search terms, but if time and money is well spent, there is nothing that can give you better returns than digital marketing.
  • It’s all in the Content

The digital world of internet has nothing but content. It comprises of millions of articles, infographics, blogs, pictures, videos, journals, tweets and more and more of content. A very important fact to underline here is that digital marketing is also content marketing. To mark your presence in the digital landscape you have to be producing content.
  • SEO changes constantly

Google comes up with its algorithm updates every few months and the change is drastic enough to change the entire google search page sending the top to bottom in no time. Following exact algorithms may not be necessary, but it is mandatory to keep yourself updated about the latest happenings in the google.

This are a few things that every person willing to work as a digital marketer should know about. Today a lot of companies look to professionals who have expertise in this field.

How to become a Digital Marketing Professional?

In order to become a digital marketing expert you should have some skills that are most important to get into this field. The industry is growing with companies investing a good amount to its digital marketing budget. As the industry grows, the demand for professionals rise automatically. The basic requirements to get into this growing field are the skills to design a digital marketing strategy, knowledge of KPI’s and conversions, keeping with the basics of SEO and to understand the value of social media.

A fresher in the industry can earn get a job with a starting salary of 25K and an experienced professional can earn as much as 20 lakhs per annum.

To find a job in the field, be updated with job alerts that will keep you updated about various job listings for a digital marketing professional.

Author Bio: Akansha Arora is a professional writer and blogger who loves to pen down her views on a number of topics that interest a reader. She writes keeping in mind the current scenarios and wishes to keep her readers well informed. You can follow her on

23 February, 2015

How software technology helps businesses to accomplish superior performance?

Technological innovations have always aided businesses for good, whether it is typing a simple business letter or handling a very complex operation. Initially, the companies didn’t use highly specialized software programs for their operations, and only relied on some of the general software programs such as word processing software, spreadsheet software, and database software programs. But lately, businesses have extended the use of some highly advanced software programs as well. Tasks like recording attendance of the employees and maintaining financial records are not performed manually, but are executed through highly advanced software programs. Let us have a look at some of the popular software applications used in the business corporations today.

Human resource management software applications:

Probably, the most important factor which contributes towards the progress of the business enterprise is the human resource in the business. So it can be asserted that it is extremely important for the business corporation to hire qualified, trained, motivated, and committed-to-the-job employees. To serve the said purpose, software companies have developed such software programs which greatly help the human resource department of the business corporation. Such a software program helps in recruiting well trained employees for the business, as such a software provides the HR manager with a platform where he may post new jobs, receive CVs, short list the candidates, and also communicate the interview details to the shortlisted candidates. With a human resource management software, the employees can also post their leave applications and mark their attendance records. Moreover, such a software also allows the employees to work on a single project from various remote locations. 

In addition to that, such a software also acts as an information database, as all the information regarding the human resource department is contained in this software. In this way, such a software greatly reduces the hard paper in the business. However, a human resource management software may not be suitable for all types of businesses, but only for the large corporations, which require to invest a large amount of money in their Human Resource Department.

Accounting software programs:

Gone are the days when the accounting clerks used to prepare manual records, from the initial journal entry to the final accounts, as businesses use accounting software applications, which let them prepare and maintain all the accounting records in a single platform. Not just the large scale business, but the small scale businesses are also using the accounting software programs in their business enterprises, as such type of software programs introduces automation in the accounting department of the business.

Field service management software programs:

The other type of software programs which has greatly helped the business corporations is the field service management software programs. It is a specialized software, which can only be used in such businesses which deal in services that are provided to the customers at their doorsteps, such as the businesses providing electric wiring, plumbing, AC repair, and Internet services. Services business, in general, is more difficult to handle as compared to the merchandise business, as in the services businesses, the success of the business totally depends on the satisfaction of the customer being served, and the importance of customer service increases greatly when it comes to field service businesses. 

Employee monitoring software programs: 

In today’s business environment, the most important addition a business should make to its software family is an employee monitoring software program. I am saying this, because recently, several top insurance companies have introduced a new type of insurance plan, named as Fidelity insurance, which grants the insurance amount to the business owner, in case any of the employees of the business commits a major fraud in the business. Considering this situation, the experts have developed such software programs, which monitor the employees 24/7 through their smartphones. Let’s discover the working and some of the features of such a software.

Firstly, the business owner needs to provide his employee with a smartphone, with a software for employee monitoring installed on it. This is done in order to ensure compliance with the legalities involved, as the privacy laws prevailing in most of the countries state that one can only monitor a phone owned by him. The software will collect all the information from the employee’s smartphone, and save it on the service provider’s secured server, from where the manager or the business owner can retrieve all the data using a secure login ID and password.

Employee monitoring software programs available in the market are compatible with all the famous operating systems such as iOS, Android, Windows, and Blackberry. With such a software, the business administrators can monitor the incoming and outgoing phone calls of the targeted smartphone, listen to the calls, record the calls, and even save the recorded clip over the internet. The software not only also lets the administrators to read the text messages of the targeted smartphone, but also monitor the communication made over the social media platforms.

With such a software, the business manager can also locate the position of the employee through the GPS mechanism. Not only this, but it also lets the business administrator monitor the communication made by the employee through e-mail. Employee monitoring software programs also let you check the calendar entries, appointments’ list, and more importantly, the contacts database of the targeted cell phone. One think should keep in mind according to the legality issue of employee. Moreover the admin of the software may also inspect the photos and videos present in the targeted cell phone. Some of the highly advanced employee monitoring software programs also include the feature to control the camera of the targeted cell phone, while most of the service providers do provide employee monitoring apps for Tablet PCs and iPads as well.

This clearly describes that with an employee monitoring software, the manager can monitor all the communication made by the employee, and hence come to know if any of the employees has close ties with any of the rivals of the business enterprise.

Concluding the argument, we can assert that software technology has greatly helped the business enterprises, which help them achieve superior performance. As all types of software programs may not be suitable for a business, so before choosing a software for any of its departments, a business enterprise needs to keep in mind the nature of business, needs of the enterprise, and the budget available with them.   

10 February, 2015

Website Planning Guide

Website planning can seem slightly daunting for companies or organizations. With most tribulations and boundaries we have to overcome, we always start with the question, “where do I start”? Don’t worry, whether you’re planning a small business site, or a large e-commerce site, this planning guide will act as your muse and light to guide you through the dark area of website planning.  You may be a new company setting up a website for the first time, or you may wish to revive your current website and develop it to reflect your company or organizations new interests. You want to firstly pin point the features that will appeal to your customers, and the functionality and impact design you’re after. Once you’ve got your ideas defined and moulded, you’ll be ready to release your website for all the world to marvel at.

When planning a new website, or revamping a worn out site, it is vital to define the objective of your site before proceeding. You may wish your site to primarily sell products to consumers or wholesalers, or perhaps you wish to develop and enhance the company image. Whatever the objective of your site, it is important to make sure you have a clear idea of that to help you on your way.

Tailoring to an audience
Every website has a different purpose therefor reaching out to unique individuals and groups of people. Can you define your audience? Perhaps you are providing business-to-business services and offering expertise to other professionals in a particular field. On the other hand you could be selling your products to the public, therefor you need to acknowledge the target age group, and gender to ensure your website is appealing to their needs. You want to make sure your website is appealing and relevant to your target consumer.

What makes you stand out?
In order to gain a true understanding of what makes you different, it is helpful to research similar sites. By observing similar organizations or businesses, you can gain a true understanding of your competitors. It also gives you something to compare to, which helps you gain a clearer understanding of what makes you unique. It also gives you a chance to approach your area with a competitive angle, helping you ensure your service is of a quality and uniqueness, offering your consumer something more desirable than the rest. By looking at similar sites providing similar services, you can be inspired by certain content and design elements, or you can gain a better understanding of what you don’t like!

Decide Site Functionality
When planning your website you will have a rough idea of what you want it to feature. If you’re selling wholesale goods, your consumer may wish to request a quote from you. This is a feature that will benefit your customer and your website as it will be a key functionality to your businesses goals.  It is important to have a general contact feature to any business or organization website so that the customer can contact you directly with any inquiries about your services or products. A very popular feature on websites today is the use of video, blogs or other social media integration. Content marketing is key to any successful organization. Your business may benefit by having special forms on the website which gather leads.


A truly successful website should not be considered as a one-time marketing expense. A website is not just for Christmas. To ensure your website remains current and popular, you need to keep in mind that you’ll want to update your site when you make changes and updates to your organization or business. You should integrate your website in your long-term business goals, and should keep it fresh and up to date to encourage new customers, and regular visitors. 

31 January, 2015

Career Prospects in Digital Marketing

Simply put, digital marketing employs the help of the World Wide Web for advertisement and publicity. As long as businesses continue to grow and flourish there will always be a need for effective marketing strategies, and doing so digitally is the need of the hour. With increasing human interest in online quests, a career in digital marketing is surely an envious one.
I am sure you are bombarded with advertisements whenever you surf on the net. Be it search engines or social media websites, the latest trends in digital marketing have taken the world by storm. Have you ever wondered who the people behind all that publicity are?

Yes, there exists a human being who toils day and night to market products to the relevant target group. It is not an easy job, however; considering the massive requirements, it’s not such a bad idea to pursue this line of work. If you are passionate about copywriting, developing apps, web designing, or social media in general, a career in digital marketing can be a great fit for you.

Future Scope
Before we delve into the various career prospects associated with this field, it’s important to throw some light on the scope of this industry.

• India has the second largest internet population after China, which is only augmenting with time.
• Digital marketing’s contribution to Indian economy is expected to reach US$ 100 billion in 2015.
• This industry is highly creative so there is no dearth of jobs.
• The salary packages are decent for both beginners and a seasoned professional making this is lucrative career prospect for current and future generations.
• The popularity of social media will only increase with time and so will the public standing of digital marketing.
• New businesses will rake in better digital strategies.
• Digital marketing fuels artistic temperament, thereby attracting talented individuals from many backgrounds.

Possible Career Prospects
If you think that a career in digital marketing is the best option for you, hone some foundational skills and knowledge or else you won’t get anywhere. Possessing a specialization in this field increases your employability rate substantially. Here is what you can become as a digital marketer:

Digital Marketing Manager
• Responsible for website management and online brand strategy.
• Executes the different aspects of digital communications.
• Supports all the branded marketing initiatives.
• Uses analytical tools like Google Analytics to report on traffic trends and other advertising campaigns.
• Responsible for social media, website development, and e-newsletters.

Digital Marketing Strategist
• Responsible for the development of digital strategies.
• Helps build plans for user research.
• Ensures integration between paid, earned, and owned media.
• Compiles all the data and results while providing recommendations for future programs.

Digital Marketing Analyst
• Measures, executes, and analyses those programs that are in support of cross-channel efforts of marketing.
• Develops certain systems and processes that standardize reporting.
• Responsible for data analysis and recommendations required by the customers.
• Helps develop strategies to capture campaign performance across mobile, social, offline, and digital channels.

Digital Media Planner
• Manages and develops digital media plans.
• Manages several media projects.
• Develops project estimates.
• Defines a budget for media vehicles.
• Presents campaign plans to clients.
• Takes care of the budgets, goals, and objectives of the client’s media plan.
• Analyzes and reports results.

Digital Advertising Specialist
• Displays all advertising placements.
• Analyzes and monitors online campaigns.
• Identifies areas that require optimization.
• Documents customer communication.
• Works in tandem with other team members including SEO professionals, IT support, Account advocates, and fulfilment partners. 
• Prepares internal performance reports and monthly performance reports for the management and customers respectively.

Social Media Specialist
• Creates and manages advertising content for social media platforms.
• Evaluates and monitors social media results on a daily basis.
• Supports SEO strategies by understanding the priority of every keyword.
• Assists in the link-building exercise.
• Provides recommendation and analysis as the social media campaign evolves.

Apart from the aforementioned job profiles there are several others like Digital Advertising Analyst, Digital Advertising Account Executive, Affiliate Marketing, Analytics, Blogging, Copywriting, Inbound Marketing, Mobile Marketing, Pay per Click, Video Marketing, SEO, Social Media Marketing, User Experience, and Conversion Rate Optimization, which might suit your fancy as the ultimate career prospect. Working as a digital marketer is not so difficult as several companies are looking to hire talented individuals all the time. If you ever receive a job alert for something interesting, jump onto the bandwagon and go ahead with the flow. A career in this field will never be a disappointment for sure.

06 December, 2014

The Benefits of Using TLS/SSL on Your Website

Attached is the PDF, which defines what TLS and SSL encryption are and why encryption is beneficial. It also helps to debunk some of the reasons sites haven’t started using encryption yet, and how they are creating vulnerabilities for both themselves and their customers. We encourage you to use this information for save business.

If you are interested in learning more about TLS/SSL security, check out They are a cloud hosting company which offers a free security certificate with every purchase of their virtual private cloud. Their expertise helped create the PDF above to help keep others safe when surfing the web.

04 December, 2014

How to Budget Your Business Expenses for 2015

Having a monthly budget for any business is essential. The sole purpose for having a budget is to measure goals and evaluate spending on advertising, outsourcing, or expansion plans. Having a budget dramatically reduces anxiety. Once the details have been worked out on paper, you will then know every single month where your money is going. There is no longer a need to borrow money from one account to pay another account. Creating a budget can be a little time-consuming, but it is worth it. It's a good idea to have vendor invoices and recent bank statements nearby when starting the process.

1. Identify Spending Categories. Evaluate where your money is going every month. Make a list of monthly expenses and categorize them. This list will vary by business size and type. By using your bank statements and invoices, you can accurately list expenses rather than relying on your memory. 

2. Estimate Expenditures. Now that your expense list is completed, a price will be assigned to each category. How much do you spend every month on a specific item? You may want to start off with expenses that are usually the same every month, such as rent and salaries.

Now, you can start working with expenses that vary from month to month such as utilities, office maintenance, office supplies, and sales commissions. Although you cannot predict future expenses, bills that vary every month can be totaled up for the last 12 months and then divided by 12. This will give you a good estimate for the year. 

There may also be some expenses that accrue infrequently, such as building repairs. These can be some very large expenses, so you may want to start budgeting for them now. For instance, if building maintenance was $3000 last year, you may want to budget the same amount or a little more for the upcoming year.

3. Track Spending. Keeping track of your expenses is not only important for tax purposes, but it also allows you to see where your money is going. Give yourself a couple of hours per week to enter your expenses in your accounting software, for this will make things easier for you in the long run. When paying bills or making large purchases, you may want to think about whether the services or products are necessary. Wanting something is completely different from needing something.

4. A Balanced Budget. Now that all of your numbers are in place, you can begin subtracting your expenses. Make sure that you are not spending more than you earn. If your expenses exceed your income, then you will need to cut back. If you have made every possible cut, then you will need to evaluate your business goals. How many sales are needed to balance the budget? How many additional clients do I need? How many products do I need to sell?

If you input your receipts in your accounting software on a daily basis, you will always be caught up. This is the best way of managing your money. Most of today's accounting programs allow you to budget expenses, so budgeting is not as difficult. By taking these steps, you will be well on your way to having a balanced budget. 

Aubrey Moulton is a writer for In her spare time, she loves to go hiking on local Utah trails and spend time reading.

5 Tips for Choosing the Right Domain

The domain that you choose for your website will affect all of your future online marketing efforts. You can make things very easy or very hard on yourself in subsequent months simply by picking the right or the wrong domain name.

Below are a few ways to know that you are picking the right domain name for your online company.

Your name is short and easy to remember:

Remember that people will be typing in your domain name constantly. In online promotion, there is no promotional tool that you can use to put your domain name in front of your audience all the time. You need to make it easy to remember.

Your domain name describes what your business is about:

Ideally, your domain name should be a long tail keyword that you are optimizing for within the major search engines. Barring that, you should at least be able to make a case for how your domain name describes your business. If you are having trouble, you can look on the Google keyword tool to find keywords that search engines deem relevant to your business purpose.

Your domain name is unique:

Your audience should be able to pick out your business from another without a great deal of confusion. If your domain name is similar to a company that already has a foothold in the market, then you are doing yourself a disservice by naming yourself something similar. You may even be getting into legal trouble if you do this. Do not give established companies the leverage that they need to put you out of business before you even get started. Stay away from trademarks and names that have been copyrighted over many years.

Your domain name has a good suffix:

You should have the proper suffix for the type of business that you are running. Although there are many new suffixes that may give you more leverage with your prefix, .com is the go to suffix that is trusted by most people. You should always try to get a .com domain name first.

Finally, your domain name should be short:

Find some way to shorten your domain name into something that is easy to type. The longer that your domain name is, the more likely that your audience will make a mistake when they are typing it in.

It is also good if you leave out special characters when you are picking your domain name. Try to go for a name that has only letters. Stay away from "l33t" speech as well. Not everyone speaks in letters and numbers, so you can never be sure whether people will get the joke if you replace "e" with "3."

If you follow the tips above, you are sure to have a domain name that people will enjoy typing in. They will remember it as a bookmark for your company, giving you more business as they spread the word among their friends. Remember to make it as easy as possible for your audience to find your business, and you can never go wrong picking a domain name.
Aubrey Moulton is a writer for In her spare time, she loves to go hiking on local Utah trails and spend time reading.

14 September, 2014

My 9 Wordpress Plugins for your Blog

Are you a setting up your blog with no real idea of what plugins you need for your blog?  As I have been building my website on Wordpress over the last 6 months, I have found several helpful Wordpress plugins that have been useful in maintaining my website security, managing my image sizes, helped with lead generation and overall functionality of my website. Here is my current must-have list of WP plugins for your blog.

1. Smush. It - Install this free plugin to your WP site and it will compress your images, saving file space and improving your websites performance.

2. 404 to start Install this free plugin if you want to design a custom 404 page (this is the website page that people get redirected to if they click on a dead page on your website). You can redirect all 404 page not found errors permanently (or temporarily) to the start page or any other site/page you like. You just create a new page and then link it to 404 to start in settings. I use this form an optimize it to get leads to my email list. This plugin is perfect for people who use OptimizePress as they does not currently have a template for 404 pages to customize. Click on the picture below to view my entire customized 404 page.


3. Webpage Test - Use this free tool to test your website speed. Just enter your web address and get your results.

4. Author bio box - This free plugin is great! It allows you to create a customized biography with links to your social media pages.


5. Keyword Tool IO - This keyword search tool gives you keywords that people are using to search for things on Google. Get 750 keyword suggestions to help you with content creation for your is one of the best keyword research tools available today

6. Click to tweet this free tool allows you to create tweetable text that can be placed within your blog post. This encourages people to click and tweet a useful fact or quote, thereby promoting your blog post to their followers. You can enter hashtags and a unique weblink to your blog post. See an example below.

7. Hello bar is a free opt in option that ads a compelling header opt in form that you can customize. You can use it for promoting your offer or directing people to like your social media pages. I use it to promote my opt in report.See my example below.

 Wordpress Plugins for your blog

 Click on the hello bar right now to grab my free list Building Ideas!

8. Use any font - this free plugin allows you to override your WP theme font and install a new font. This is an easy plugin to use. Just get your API key are enter your font name and you’re all set!


9. OptinMonster is the #1 lead generation and email list building tool. You to create lightbox popups, floating footer bars, slide-ins, and other highly effective optin forms. OptinMonster also comes with built-in A/B testing functionality, robust analytics, and powerful exit-intent technology. This is a plugin you must pay for but by far the best for lead generation.


Share with me below what some of your favorite Wordpress Plugins are for your blog.

Written by Jolynn Oblak