Defining the World of Digital Marketing

What seemed like an adolescent idea some time back, today has a presence all over the marketing ideas. Digital marketing which did not seem to impress the traditional marketers at first, today has taken over the methods of print media, TV and radio advertisements. Digital marketing that seems to have taken over the entire internet today. The following article talks about digital marketing, its scope and what future it holds.

The internet reach in India when compared to the world, was not as wide sometime say a decade ago. But in this decade, things have remarkably changed for India. The medium of internet has become more reachable to the widest audience here in India. The social media websites have a chunk of Indian masses as their members and today social media advertising has taken a whole new turn.

With this rise in the digital marketing and rising e-commerce in the country, the job options for digital marketers is also on a rise. Today, the most famous job portals have job listings for people having knowledge about digital marketing.

So, what exactly is digital marketing and what is the scope and future of this?

Defining Digital Marketing

The simple definition of digital marketing says that it is the use of internet for publicity and marketing of a brand. It is meant for people who have hang for the internet and social media. It comprises of mainly four marketing strategies; search engine optimization (SEO), search engine marketing (SEM), E-mail marketing and social media marketing.

Today, digital marketing is something that every entrepreneur must have every detail about and be updated with the same.  

The World of Digital Marketing

Digital marketing is something that changes fast; really fast. There are a number of uncertainties that come with it. Earlier, digital marketing mainly was all about pay per click (PPC) but today, every marketer should be aware about every other thing that digital marketing comprises of. Here are six such things:

• Digital Marketing is More than PPC Ads

A few years back digital marketing could be summed up with only PPC but today it is much more than just PPC. In fact, PPC has less of impact. There are a number of more methods and much more effective ones. So, before you put all your money to PPC thinking this is only digital, then put up your learning caps and know all about this field of marketing.

• It can give you a powerful return on investment

But where do you invest? SEO does not cost money. No that is not true. Investing in the right and talented sources is something that every person involved in digital marketing should know about. The fact is that you may not have to invest on search terms, but if time and money is well spent, there is nothing that can give you better returns than digital marketing.

• It’s all in the Content

The digital world of internet has nothing but content. It comprises of millions of articles, infographics, blogs, pictures, videos, journals, tweets and more and more of content. A very important fact to underline here is that digital marketing is also content marketing. To mark your presence in the digital landscape you have to be producing content.

• SEO changes constantly

Google comes up with its algorithm updates every few months and the change is drastic enough to change the entire google search page sending the top to bottom in no time. Following exact algorithms may not be necessary, but it is mandatory to keep yourself updated about the latest happenings in the google.

This are a few things that every person willing to work as a digital marketer should know about. Today a lot of companies look to professionals who have expertise in this field.

How to become a Digital Marketing Professional?

In order to become a digital marketing expert you should have some skills that are most important to get into this field. The industry is growing with companies investing a good amount to its digital marketing budget. As the industry grows, the demand for professionals rise automatically. The basic requirements to get into this growing field are the skills to design a digital marketing strategy, knowledge of KPI’s and conversions, keeping with the basics of SEO and to understand the value of social media.

A fresher in the industry can earn get a job with a starting salary of 25K and an experienced professional can earn as much as 20 lakhs per annum.

To find a job in the field, be updated with job alerts that will keep you updated about various job listings for a digital marketing professional.

Author Bio: Akansha Arora is a professional writer and blogger who loves to pen down her views on a number of topics that interest a reader. She writes keeping in mind the current scenarios and wishes to keep her readers well informed. You can follow her on google.com/+AkanshaArora2112

Read More

A Guidebook to Small Business Success

Growing a small business takes time. You can’t expect to jump right in and start making millions of dollars (despite what you may have heard on late-night television). It takes a sustainable, comprehensive marketing approach to build your leads, your sales, and ultimately your bottom line. 

Many of the successful businesses you see (especially the larger ones) have a highly specialized marketing staff running their daily operations. Most small business owners can’t afford such a staff. They are on their own. 

But with the right focus, you can become that specialized marketing department. 

Download the Guidebook

Read More

Should you join Digital Marketing Training

Digital Marketing Training is being offered in our national capital Delhi and all over the country in full swing. Many leading organizations are offering comprehensive Digital Marketing course for the aspiring candidates to teach them every in and out of the industry.

The curriculum of the of the course includes all the channels of Digital Marketing like Website planning & creation, Google analytics, Search Engine Optimization, PPC advertising or Google adwords, Social Media Marketing, Email Marketing, Affiliate Marketing, Ecommerce marketing, Mobile Marketing and Content Marketing etc.

However, the industry is in developing phase but, it is attracting business giants to promote their products and services and expand their reach to the audience. The objective of these organizations is to provide training and placements to more and more professionals to suffice the growing need of such professionals.

Noticing these activities in market and acknowledging the presence of emerging Digital Marketing Industry people are perplexed whether to join or not? Will they be able to lead a successful career or not? What is the right course to join? Where to join? How to get Job? And a lot more, here you find the answers of these questions. You are apt to join Digital Marketing Training in Delhi or all over India.

You are highly active on social networking

Internet is made the most of by social birds. There are people who love to update their status every now and then. They are very active on social networking sites like Facebook, LinkedIn, Twitter, Pinterest, g+, and love to explore more about these. If you are also one of them Digital Marketing industry is waiting for you.

  

You can’t stay away from web

There are people who cannot resist checking the notifications. They believe in the power of web and know that the internet connectivity will not let them forget the way; they will always be in touch of their acquaintances whether formal or informal, they will immediately detect any activity in surrounding etc. Without having connectivity with net they feel that they are deserted in the whole world. If you also feel so, you are perfect to join Digital Marketing Training. 

You fancy exploring new things on web

                    

There are many people who fancy exploring new things on web. Their social media accounts are not just limited to Facebook they have accounts instagram, pinterest, stumbleupon, quora and foursquare etc. If you are also one of them, you should also join the industry.

You Google everything at first

There are people who know that web is full of information and therefore they make the best use of it. They Google everything at first instead of asking people and searching anywhere else, taking smart phone out and searching on web whenever they feel confused is an involuntary action for them. Those who have same things in their blood should join Digital Marketing Training Program. 

    

You have creative instincts

If you think you have creative instincts and the ability to think out of the box. You can definitely lead the industry as there is always the need of people who think different from others. Search engines are desperate to serve their audience what is new and interesting.      

Ambitious to earn more money

Web is always an open source for those who are ambitious to earn money. There are many people who want to earn money online however Digital Marketing is vast ocean of opportunities and sky is the limit for those who want to make the most of it. 

      

Ability to make the most of given sources

If you are really testing yourself for being perfect for the industry and you have this including all others mentioned above, you are apt to join the industry.

Finally, when you have tested yourself that you have all above mentioned qualities, you should join the Digital Marketing Training Program in Delhi or anywhere in the country as soon as possible.   

Read More

SEO Checklist for 2015

“2015 is here - it’s going to be a big year for Digital. With the ever changing landscape of SEO we have created the 2015 SEO Checklist to help businesses to get their SEO Campaign 2015 ready!” It is highly recommended to download the infographics and follow it. We also need your comment to improve our research. So please download and check...

Download Infographics

Read More

How to Budget Your Business Expenses for 2015

Having a monthly budget for any business is essential. The sole purpose for having a budget is to measure goals and evaluate spending on advertising, outsourcing, or expansion plans. Having a budget dramatically reduces anxiety. Once the details have been worked out on paper, you will then know every single month where your money is going. There is no longer a need to borrow money from one account to pay another account. Creating a budget can be a little time-consuming, but it is worth it. It's a good idea to have vendor invoices and recent bank statements nearby when starting the process.

1. Identify Spending Categories. Evaluate where your money is going every month. Make a list of monthly expenses and categorize them. This list will vary by business size and type. By using your bank statements and invoices, you can accurately list expenses rather than relying on your memory. 

2. Estimate Expenditures. Now that your expense list is completed, a price will be assigned to each category. How much do you spend every month on a specific item? You may want to start off with expenses that are usually the same every month, such as rent and salaries.

Now, you can start working with expenses that vary from month to month such as utilities, office maintenance, office supplies, and sales commissions. Although you cannot predict future expenses, bills that vary every month can be totaled up for the last 12 months and then divided by 12. This will give you a good estimate for the year. 

There may also be some expenses that accrue infrequently, such as building repairs. These can be some very large expenses, so you may want to start budgeting for them now. For instance, if building maintenance was $3000 last year, you may want to budget the same amount or a little more for the upcoming year.

3. Track Spending. Keeping track of your expenses is not only important for tax purposes, but it also allows you to see where your money is going. Give yourself a couple of hours per week to enter your expenses in your accounting software, for this will make things easier for you in the long run. When paying bills or making large purchases, you may want to think about whether the services or products are necessary. Wanting something is completely different from needing something.

4. A Balanced Budget. Now that all of your numbers are in place, you can begin subtracting your expenses. Make sure that you are not spending more than you earn. If your expenses exceed your income, then you will need to cut back. If you have made every possible cut, then you will need to evaluate your business goals. How many sales are needed to balance the budget? How many additional clients do I need? How many products do I need to sell?

If you input your receipts in your accounting software on a daily basis, you will always be caught up. This is the best way of managing your money. Most of today's accounting programs allow you to budget expenses, so budgeting is not as difficult. By taking these steps, you will be well on your way to having a balanced budget. 

Aubrey Moulton is a writer for Nethosting.com. In her spare time, she loves to go hiking on local Utah trails and spend time reading.

Read More

10 Best Ways to Promote Your Local Business

Throughout a financial decline, consumers have less money to use. This signifies that when they’re prepared to purchase, you want your local business to be at the forefront of their mind. 

Below are ten of the best ways to promote your local business. 

1. Create an Elevator Pitch:

You must be advertising constantly. Consequently, you will require an enthralling elevator pitch. Studies reveal the typical attention span of an adult is around 6 to 8 seconds. If you effectively draw them in, you only have a short time to persuade them to look into purchasing your merchandise or service. 

2. Influence Your Neighborhood:

What’s happening in your neighborhood? Become familiar with your idyllic client and dwell on how and where they occupy their free time. Then look for chances to get ahead of your client with your promotional message.

3. Aerial Advertising:

People don’t catch sight of aerial billboards on a daily basis as they do with roadside billboards, so it captivates them. They finish what they are doing, draw attention to it, and mention it to their friends. Be sure to have your brand name prominent so viewers know who created the amazing banner flying above. 

4. Join Forces:

Assemble a band of synergistic, non-competitive companies in your neighborhood and start promoting each other’s businesses. By working together, you can increase your customer base as you’ll be influencing new individuals. 

5. Network:

Networking necessitates a time obligation and it doesn’t offer immediate fulfillment, but a dedicated network is one of the best advantages any business person can contain. 

6. Hand Out Advertising Merchandise:

Dispensing publicity products with your business’s labeling is an imaginative and lucrative way to upsurge transactions and generate brand recognition. Research has confirmed that together with cumulative transactions and leads, advertising domains produce benevolence and have a keen return on investment. 

7. Ask for Recommendations:

Most people state they are eager to offer a referral if requested, but not many refer customers on their own. Referrals make it simpler to meet new clients. If you aren’t inquiring them, you are neglecting prospects. 

8. Build Connections:

It is a lot less costly to retain a customer than it is to get a new one. That’s why creating great relationships with your client base is vital. One of the means you can do this is by opening an email promotion. 

9. Present Coupons:

Coupons are an effective way for numerous businesses to entice new clienteles. Studies show that people will go out of their way to utilize a coupon, evidencing that this technique is effective in increasing your client base. 

10. Try Free Trials or Samples:

If someone has the chance to come across your product or service, it is likely they will wish to buy more. In today’s market, people are more at ease buying something they were able to experience initially.

These ten marketing approaches will help you draw clients, build connections, and finally, keep your brand at the forefront of future clients’ minds. It’s not solely about the funds you have put in, it’s about the time and determination you invest, and especially, the significance it has for your clients. 

Bonnie Mahan is the owner of Skyvertising.com, a leader in aerial banners. 

Read More

My 9 Wordpress Plugins for your Blog

Are you a setting up your blog with no real idea of what plugins you need for your blog?  As I have been building my website on Wordpress over the last 6 months, I have found several helpful Wordpress plugins that have been useful in maintaining my website security, managing my image sizes, helped with lead generation and overall functionality of my website. Here is my current must-have list of WP plugins for your blog.

1. Smush. It - Install this free plugin to your WP site and it will compress your images, saving file space and improving your websites performance.

2. 404 to start - Install this free plugin if you want to design a custom 404 page (this is the website page that people get redirected to if they click on a dead page on your website). You can redirect all 404 page not found errors permanently (or temporarily) to the start page or any other site/page you like. You just create a new page and then link it to 404 to start in settings. I use this form an optimize it to get leads to my email list. This plugin is perfect for people who use OptimizePress as they does not currently have a template for 404 pages to customize. Click on the picture below to view my entire customized 404 page.

 

3. Webpage Test - Use this free tool to test your website speed. Just enter your web address and get your results.

4. Author bio box - This free plugin is great! It allows you to create a customized biography with links to your social media pages.

 

5. Keyword Tool IO - This keyword search tool gives you keywords that people are using to search for things on Google. Get 750 keyword suggestions to help you with content creation for your KeywordTool.io is one of the best keyword research tools available today

6. Click to tweet this free tool allows you to create tweetable text that can be placed within your blog post. This encourages people to click and tweet a useful fact or quote, thereby promoting your blog post to their followers. You can enter hashtags and a unique weblink to your blog post. See an example below.

7. Hello bar is a free opt in option that ads a compelling header opt in form that you can customize. You can use it for promoting your offer or directing people to like your social media pages. I use it to promote my opt in report.See my example below.

 

 Click on the hello bar right now to grab my free list Building Ideas!

8. Use any font - this free plugin allows you to override your WP theme font and install a new font. This is an easy plugin to use. Just get your API key are enter your font name and you’re all set!

 

9. OptinMonster is the #1 lead generation and email list building tool. You to create lightbox popups, floating footer bars, slide-ins, and other highly effective optin forms. OptinMonster also comes with built-in A/B testing functionality, robust analytics, and powerful exit-intent technology. This is a plugin you must pay for but by far the best for lead generation.

  

Share with me below what some of your favorite Wordpress Plugins are for your blog.

Written by Jolynn Oblak

Read More

Topics to Absolutely Avoid on Your Blog

Running out of topics and subject for your blog can be terrifying, especially if you’re facing a time crunch. When this happens you may think turning to a last resort is a good idea. Perhaps you’ll go for something controversial, for example, to shake things up and get people talking?

While some controversy can be ok if you plan it out carefully, most of the time it ends up being very negative. So for 99% of the time you operate your blog, it’s best to avoid the following subjects. While there could be merit to a blog post about these topics, there’s little plus to taking the chance.

Politics

You likely feel strongly about certain things in your personal life. You don’t like this particular facet of government, or you think a political candidate would be great for so and so office. When you get into your business, though, it’s best to leave all this out.

Think you have an idea how your customers lean? You’re going to find out quickly when you write a blog post about recent government moves or political battles. One of the best lessons you can learn as a PR pro is you can never totally predict how people will react to anything. Just when you believe you have your audience pegged you’ll be surprised.

This is especially true for anything divisive like politics. Not only could you chase away customers who lean the other way, you could annoy some who are tired of seeing political rants.

Religion

Religion is another hot-bed of problems just waiting to nip you in the heels, but not for the reason you think. Sure, it’s another divisive area with some feeling strongly about their religion and others feeling the same about a totally different one, and still others tired of hearing about it online.

But something else could come back to bite you: your branding efforts. I would argue that bringing religion into your branding (unless that’s already part of it) could get you off track even more than politics. It’s such a personal matter that has such little to do with business 99% of the time that it’s almost like breaking the fourth wall in a play.

On top of that, you risk rebranding yourself. For example, if your taxi cab blog business blogs about the Mormon Church, you’ll be known as “the Mormon taxi cab service.” Whether or not that’s accurate or fair is irrelevant – it’s just how people will see you from now on. It’s not really worth the confusion and headache.

Dirty Laundry

I’ve seen one blog that actually does this and uses their “ugh, life stinks and people are idiots” attitude towards their branding. And it works, quite well. However, I’m still going to say you should not air grievances, especially if it deals with the company at large.

Nobody wants to hear about your dirty laundry. Feel free to yell at each other over personal IM, text, or in the office. As soon as anyone thinks it’s ok to move it to the public space – like in a blog titled “10 Reasons to Not Take Someone’s Soda Out of the Fridge” – you’ve gone too far.

I don’t care how “casual” you see your business and brand; it’s just an awful road to head down. Keep it at least partially professional and try not to mix your personal and business worlds like that.

What are some other topics you should avoid on your blog?

By Mickie Kennedy, founder of eReleases and author of PR Fuel

Read More

How a Well-Optimized And SEO-Friendly Web Design Benefits Your Business

A good ranking in SERP or search engine result pages is needed for the success of your business. Each and every leading brand implements ethical SEO techniques to ensure higher rankings in the SERP’s. This shows everything including content, web design, and optimization tactics help improving the rankings in SERP. Here, we will discuss how optimized web pages go the extra mile in helping your online business take colossal shape.

Driving Maximum Visitors To Your Site

Driving maximum number of targeted traffic is not so easy, especially when the internet is flooded with close competitors, promoting similar products or services at cutthroat rates. Although, many SEO service provider vows to deliver the best possible results in the quickest possible time, but not all stick to their words. In order to drive maximum traffic, you need to have the right optimization techniques and implement right SEO tools. With the use of right tools and ethical SEO techniques, one gets ample chances of increasing traffic at good pace. This will help your site in gaining increased traffic as well as conversions.

         

Develops Brand credibility

Mind you the search results that come up on the Google’s first page and those appearing within the first 4-5 results are taken into consideration mostly by the online visitors. When your company business or website gets displayed on the first page, it means that you have good repute and you sell good deal of products and services that customers mostly need. Getting Front Page means a lot! So, this can be said that an improved ranking enhances the credibility and brand awareness of the business. 

Helps Growing your Business

If you are aware of the optimization techniques and technicalities, SEO can provide you multiple benefits. Concise and comprehensive web content with relevant keywords can ensure robust interaction with your target audience. When your products or services get promoted through article, blog, videos, web copy or info graphics, you get the chance to reach out to maximum number of audience in the most successful manner. With multiple benefits an optimized site helps growing your business.

Consistent Results

Frankly speaking, if you opt for GFP organic SEO, you may not see the results overnight, but you can see an improvement in your site’s ranking gradually. So, to be precise you can see more consistent and permanent results than the paid advertisements.

So, in nutshell, this can be said that SEO helps in ensuring better rankings, improved conversions and driving maximum revenues and clients. To know more please visit: http://www.gettingfrontpage.com

Read More

Steps to Creating a Brand in Digital Marketing

Branding is not just another form of marketing. It should be the underlying goal and overall effect of your marketing strategy. When you are attempting to brand your company or your image, you want to be something that people will recognize as a representation of your mission, values and goals. You want to make your brand into something that consumers and fans can trust and rely. Read through to find out the most important steps you need to know in order to brand yourself properly and see the ROI on your brand sooner.

1. Originality

When you begin branding you will want to go over your goals and mission. If you have a clear idea about who you are going to be, it will be easier for consumers to recognize your brand and it will help you to stay true to yourself. When deciding on an image or logo, make sure it is original. When consumers see someone trying to rip off someone else’s brand, it puts a bad taste in their mouth. Be authentic and original so that you can stand apart from the rest and come out on top.

2. Content

With any branding strategy, what you stand for is going to be the focus. That means that your content has to be a reflection of your brand. Content marketing is a sector of the digital marketing world that is always changing thanks to search engine algorithms. Search engines want to see valuable, informative content that the searcher can actually use. Backlinking, guest blogging and image saturated content is no longer an option if you want to appear on the first page of results. Be sure that your content is well written, contains keywords throughout (not just in a signature line) and aims to help the searcher that has stumbled upon your site.

3. Social Media

Social media is going to be the best place to verify your brand. You can use your handles and avatars as a branding vehicle. Make your own hashtags and calendar days so that your followers can participate with your brand. For example, if you are a clothing retailer, you could start a hashtag such as #savingsundays or #topstuesdays and ask your followers to showcase their fashions. Use other platforms like Facebook, Google +, Quora, and Pinterest as well so that no matter where a potential customer is searching, they keep running into you.

4. SEO

The best way to solidify your brand’s presence is by performing great SEO techniques. Be sure that keywords are on several parts of your website. Make sure that your website doesn’t contain broken or bad links. Make sure that the site links that appear underneath your web results are the most visited or most search aspects of your company so that users can quickly recognize the link as you and click where they want to go quickly. Get in touch with a New Orleans SEO company today to explore your options.

5. Be an Expert

When you are branding yourself, a great strategy to keep in mind is that you want to be an expert in whatever industry you work within. Becoming an expert means not only being knowledgeable in your field, but also being the opinion that others seek. By using social media monitoring for Reddit, Twitter and Facebook, you can find people with questions and assist them with answers. Even if they don’t buy your product or service, your help will be remembered and you will have gained a fan, all by answering questions or directing someone to the place they are looking for.

This post was written by M.G. Bachemin, a marketing specialist and content creator for Online Optimism.

Read More

Is LinkedIn More Valuable than Facebook?

If you’re around the young frequently, you know about the exodus from Facebook.  By the young, I mean “those under 20”, and by “exodus from”, I mean general disdain for.  The platform which started as a private place for college students just isn’t that appealing to their demographic anymore.  Twitter’s brevity is the generic social platform of their youth. 

Back when I was a 20-something, Facebook was just catching on with my peers, and it was being projected as the next business platform.  Email would be dead, and business networks would begin to mingle with personal networks…Facebook was the way of the future.

Clearly, that was not a completely accurate projection.  But thinking of Twitter as the business platform of the future has its up sides and its down sides.  There are meetings I definitely feel could be reduced to 140 characters, saving us all time.  On the other hand, if I hear one more hashtag pronouncement, I may #explode.

Fortunately, we will probably not have to explore that realm.  LinkedIn, once the beleaguered stepchild of the social networking world, has become a real platform for grown-ups, and has a definite place to play in a social networking strategy.  Here are a few things you want to take into consideration when you’re building your company or brand social profile.

1.      Don’t neglect LinkedIn, even if you are in a creative discipline.  There’s a myth afoot in the creative community that LinkedIn is for office jocks seeking new jobs.  The truth of the matter is that LinkedIn is a form for people who have work (hence have paychecks), are looking for work (and might have talent to contribute to your endeavors), and know people.  Who know people.  The sales world has figured out how to mine LinkedIn connections for fun and profit – look to their tactics to help your business or brand make connections and contacts you need to grow and take root.

2.      Don’t discount LinkedIn just because you don’t need work.  Even if you’re not between gigs, LinkedIn offers a wealth of valuable knowledge.  How else would you find and connect with business leaders and thought leaders in varied regions and disciplines?

3.      Don’t be shy.  If you have a valid question, thought or consideration, you should put yourself out there.  If you’re hesitant about contacting an individual directly, join a group and ask a broader cross-section for advice.  Just as in real life, though, there’s not much that compares to direct one-on-one correspondence.  Stay within the bounds of professionalism and the golden rule, and make some new friends!

No matter what you think about the future of Facebook or Twitter, don’t neglect LinkedIn.  Take advantage of the opportunity to connect your brand with leaders and maximize your exposure, no matter what line of business you are in!

Read More

Google+ Marketing: Four (4) Ways To Market Your Brand

Google+ is a great tool employed by many businesses not just to boost search engine rankings but also to introduce and promote their brands as well. The platform has several competitive features that guarantee higher brand visibility and improved brand awareness to customers.

How To Market Your Brand Through Google+

Learn which avenues to use to further market your business. Here are four (4) of them.

1. Google+ Page. Google+ Business Pages work similarly like Facebook Pages. The former has its list of followers whereas the latter has its own fans. With Google+, the layout of the page is cleaner and more focused giving it a slighter edge against its competitor. It provides better opportunity to engage with its users due to neater discussion threads and varied topics of interest. It also has an upper hand in terms of integration with other Google products. Promoting videos has never been easier with its integration to Youtube, the most popular video-sharing website today. Boosting up your posts and increasing your credibility has never been simpler with Google+ authorship.

2. Google+ Hangouts. A hangout is a good way to connect with people in real time via “conferences”. It can be private with a certain group of users participating in or it can be made public and live in front of a global audience in a form of Hangouts On Air. You can launch product demos, do how-to videos or conduct trainings online with less preparation and effort. You can invite influencers and host a Q&A gathering to highlight the most-talked-about industry news and trends. You can also record webinars for free compared to having to pay a monthly subscription fee!

3. Google+ Events. Events provide an excellent opportunity to schedule and share different types of occasions for your company. There is its integration with Google Calendar which makes it relatively effortless for the interested parties to respond to your invitations. Then there is real-time photo stream where guests can contribute photos collectively. Additionally, there is Events On Air that allows your event to go public. Finally, there’s the chance to incorporate Hangouts On Air so that once the live broadcast has started, you can simply copy and paste the embed link to your Google+ Event invite for all the attendees to see and click.

4. Google+ Communities. This is a good technique to build your reputation as a leader in your niche. For instance, if you are a digital marketing agency in Manila, let this be a hub to encourage participation from various digital marketing agencies in the Philippines as well as enthusiasts and advocates around the globe. Use this to share, interact and develop your authority in your field. 

Read More