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Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

31 January, 2015

Career Prospects in Digital Marketing

Simply put, digital marketing employs the help of the World Wide Web for advertisement and publicity. As long as businesses continue to grow and flourish there will always be a need for effective marketing strategies, and doing so digitally is the need of the hour. With increasing human interest in online quests, a career in digital marketing is surely an envious one.
I am sure you are bombarded with advertisements whenever you surf on the net. Be it search engines or social media websites, the latest trends in digital marketing have taken the world by storm. Have you ever wondered who the people behind all that publicity are?

Yes, there exists a human being who toils day and night to market products to the relevant target group. It is not an easy job, however; considering the massive requirements, it’s not such a bad idea to pursue this line of work. If you are passionate about copywriting, developing apps, web designing, or social media in general, a career in digital marketing can be a great fit for you.

Future Scope
Before we delve into the various career prospects associated with this field, it’s important to throw some light on the scope of this industry.

• India has the second largest internet population after China, which is only augmenting with time.
• Digital marketing’s contribution to Indian economy is expected to reach US$ 100 billion in 2015.
• This industry is highly creative so there is no dearth of jobs.
• The salary packages are decent for both beginners and a seasoned professional making this is lucrative career prospect for current and future generations.
• The popularity of social media will only increase with time and so will the public standing of digital marketing.
• New businesses will rake in better digital strategies.
• Digital marketing fuels artistic temperament, thereby attracting talented individuals from many backgrounds.

Possible Career Prospects
If you think that a career in digital marketing is the best option for you, hone some foundational skills and knowledge or else you won’t get anywhere. Possessing a specialization in this field increases your employability rate substantially. Here is what you can become as a digital marketer:

Digital Marketing Manager
• Responsible for website management and online brand strategy.
• Executes the different aspects of digital communications.
• Supports all the branded marketing initiatives.
• Uses analytical tools like Google Analytics to report on traffic trends and other advertising campaigns.
• Responsible for social media, website development, and e-newsletters.

Digital Marketing Strategist
• Responsible for the development of digital strategies.
• Helps build plans for user research.
• Ensures integration between paid, earned, and owned media.
• Compiles all the data and results while providing recommendations for future programs.

Digital Marketing Analyst
• Measures, executes, and analyses those programs that are in support of cross-channel efforts of marketing.
• Develops certain systems and processes that standardize reporting.
• Responsible for data analysis and recommendations required by the customers.
• Helps develop strategies to capture campaign performance across mobile, social, offline, and digital channels.

Digital Media Planner
• Manages and develops digital media plans.
• Manages several media projects.
• Develops project estimates.
• Defines a budget for media vehicles.
• Presents campaign plans to clients.
• Takes care of the budgets, goals, and objectives of the client’s media plan.
• Analyzes and reports results.

Digital Advertising Specialist
• Displays all advertising placements.
• Analyzes and monitors online campaigns.
• Identifies areas that require optimization.
• Documents customer communication.
• Works in tandem with other team members including SEO professionals, IT support, Account advocates, and fulfilment partners. 
• Prepares internal performance reports and monthly performance reports for the management and customers respectively.

Social Media Specialist
• Creates and manages advertising content for social media platforms.
• Evaluates and monitors social media results on a daily basis.
• Supports SEO strategies by understanding the priority of every keyword.
• Assists in the link-building exercise.
• Provides recommendation and analysis as the social media campaign evolves.

Conclusion
Apart from the aforementioned job profiles there are several others like Digital Advertising Analyst, Digital Advertising Account Executive, Affiliate Marketing, Analytics, Blogging, Copywriting, Inbound Marketing, Mobile Marketing, Pay per Click, Video Marketing, SEO, Social Media Marketing, User Experience, and Conversion Rate Optimization, which might suit your fancy as the ultimate career prospect. Working as a digital marketer is not so difficult as several companies are looking to hire talented individuals all the time. If you ever receive a job alert for something interesting, jump onto the bandwagon and go ahead with the flow. A career in this field will never be a disappointment for sure.

16 January, 2015

SEO Checklist for 2015


“2015 is here - it’s going to be a big year for Digital. With the ever changing landscape of SEO we have created the 2015 SEO Checklist to help businesses to get their SEO Campaign 2015 ready!” It is highly recommended to download the infographics and follow it. We also need your comment to improve our research. So please download and check...

08 January, 2015

The Importance of Pay Per Call in 2015

The movie Back to the Future gave us high expectations for technology in 2015, and although we haven’t yet seen flying cars or power laces, we are seeing rapid, ever-changing improvements in mobile technology, as well as a population that relies heavily on mobile technology for anything from organization, to communication, to planning where their next meal is going to be. With over 71% of the United States population relying on smartphones, pay per call marketing is a no brainer, and will continue to develop the landscape for performance based marketing in 2015.

Efficiency

Why is pay per call marketing an important advertising strategy for the New Year? It works. Pay per call marketing is incredibly effective in a mobile world because it matches the consumer to the most relevant results based on their search, most of which happens on mobile devices. If consumers are receiving relevant search results, a business’s ROI is bound to increase. And these results are measurable.  In fact, a study by Mobile Marketer suggests that a 70% of all mobile searches result in action within the first hour. We can compare this to other kinds of advertising, such as banner click through ads, which may reach a wider audience overall, but these results are not always relevant to what the consumer is looking for in the first place. Not to mention, Business Insider studies have shown that consumers have developed what is known as “banner blindness”, rendering most of these click through advertisements almost useless.

Cost Effectiveness

At the beginning of the year, most if not all businesses revamp their budgets, goals, and business strategies. This can mean lowered or more closely managed budgets but a continued need to see growth. The cost effectiveness of pay per call marketing in comparison to other advertising techniques is a fact that’s hard to combat. When looking at click based advertising, a single click would typically cost less than a single call. However, advertisers often forget that they have to pay for every click, which, aside from creating opportunities for click fraud, has the potential to be very costly with very low returns. At this point a quality versus quantity argument has to be evaluated, which ties into the next important factor (i.e. benefit) of pay per call marketing.

Quality

Pay per call ads are niche specific, meaning the consumer calling wants to know more about the search result, and as mentioned earlier, this creates high turnovers. If you find what you’re looking for right away, how much further are you going to search? Nearly every lead you receive is a quality lead with the potential for immediate ROI. Again, compare this to banner ads, which may or may not send you quality leads, though the quantity of visitors has the potential to be greater. Allison Morris explains that 8% of internet users account for 85% of clicks on display ads (and not all of those clicks are from humans).


In an ever continually expanding mobile oriented market, advertisers would be wise to adapt a marketing experience that benefits both the consumer and themselves. Pay per call advertising is an efficient and cost effective way to achieve maximum results while obtaining quality consumer leads. This form of advertising will only continue to expand as the population grows more dependent on their mobile technology. Essentially, pay per call might be the closest thing to flying cars advertisers will have in the year 2015. 

17 December, 2014

How to write and maintain an effective blog

Blogging is all about expressing one’s personal ideas and views in his own way of writing. A person develops this style by himself. But to be successful in it, one needs to produce compelling and engaging content consistently. Writing a powerful and effective blog isn't easy and requires analyzing before penning your thoughts down. These few tips might come in handy for you to write an effective blog post.

Decide on a Topic

This is the first and foremost thing that you need to decide, the most crucial component of a blog. What are you writing about? Decide who you are writing for. Your target audience would decide on how effective your blog is. Once you have a target group in mind, start deciding on the topic. Your topic should be engaging enough for the readers to carry on reading, and that too, with interest. Think of a topic that has not been discussed about too often. You do not want your readers to roll their eyes at your topic. So, zero in on something that is unique.

Content is King

This is quite a cliché by now, don’t you think? But this tradition has its roots dug quite deep already and is very true. Your content should be appealing and powerful. You already know that your content cannot obviously be a copy and paste from the internet. It needs to be original. The most you can attempt is to take some reference from the internet and its vast resources, but never a duplicate. Choose a distinct topic, and you already win half the battle. Your content will be a detailed reflection of the topic. If you still wish to write about something that has been virtually talked about often, then think of a unique content. You could try a different aspect or a fresh and original perspective to go with your topic. Your content should not be redundant. Try facts that are recent. This would automatically make your content up to date. So summing it up, your content should be:
  • Original
  • Not repetitive at all
  • Directly addressed to the reader. This makes the post interactive and, therefore, more engaging.
  • Thoroughly researched and mistake-proof (I mean, correct, mostly)
  • Clear and concise
Remember ‘less is more’. So, refrain from exaggerating.

Use Examples

Bring in a little life to your blog. Try examples. Real life examples are instrumental in breaking down complicated concepts and simplifying them for your readers. Give examples that the common people generally encounter frequently. Maneuver those to talk to them, surface that interest in them, or, if that is not applicable, build that interest. This is in your hands. Include case studies, surveys, and statistics. These appeal a lot to the readers. Relate all the difficult concepts that you have put forward with these examples. This would help to make your blog compelling.

Think of a Great Heading

A catchy heading would make your blog stand out among the rest. Think up a heading that would grab the reader’s attention while he is scrolling down and rejecting the blogs by just going through the title. Your title should be able to make him linger on it, so that he clicks it open. Now, if he opens it, half your battle is conquered. Your content will do the rest.
Another thing that you should keep in mind is that you can include sub-headings to separate your paragraphs. I’ll tell you why. It’s a busy world we live in. People are running around all the time and so are their eyes while going over your blog. Your readers might skip a few paragraphs if they find it too lengthy, but in doing that, they might miss out on a few points that you have covered right there. A sub-heading would help the reader understand your intention for every paragraph clearly. So, misinterpretation would not be a risk.

Try Using Bullet Points

Using bullet points or numbering your data systematically makes your content more engaging and pleasing to the eye. Thick paragraphs make it monotonous. Break them into smaller ones. Remember it’s all about making your blog more captivating.

Read and Re-read for Mistakes

A few stupid mistakes in a delightful blog post is a disappointing let down and you do not want that. Therefore, read what you write. Check for mistakes. But there is a shortcoming in this suggestion. If you read your content after writing, you are likely to miss out on a few mistakes. But you might not always find a proof-reader or an editor to go over your work. Try this. Keep your content down and finish your other works. Come back when you are done and go over the blog again. You are bound to find the mistakes this time. Trust me when I suggest this since it is a well tested procedure.

Keep the above guidelines in mind and follow your instincts. You are bound to get a whopping number of visits for your blog post. Remember to be dynamic and consistent all the way. 

04 December, 2014

How to Budget Your Business Expenses for 2015

Having a monthly budget for any business is essential. The sole purpose for having a budget is to measure goals and evaluate spending on advertising, outsourcing, or expansion plans. Having a budget dramatically reduces anxiety. Once the details have been worked out on paper, you will then know every single month where your money is going. There is no longer a need to borrow money from one account to pay another account. Creating a budget can be a little time-consuming, but it is worth it. It's a good idea to have vendor invoices and recent bank statements nearby when starting the process.

1. Identify Spending Categories. Evaluate where your money is going every month. Make a list of monthly expenses and categorize them. This list will vary by business size and type. By using your bank statements and invoices, you can accurately list expenses rather than relying on your memory. 

2. Estimate Expenditures. Now that your expense list is completed, a price will be assigned to each category. How much do you spend every month on a specific item? You may want to start off with expenses that are usually the same every month, such as rent and salaries.

Now, you can start working with expenses that vary from month to month such as utilities, office maintenance, office supplies, and sales commissions. Although you cannot predict future expenses, bills that vary every month can be totaled up for the last 12 months and then divided by 12. This will give you a good estimate for the year. 

There may also be some expenses that accrue infrequently, such as building repairs. These can be some very large expenses, so you may want to start budgeting for them now. For instance, if building maintenance was $3000 last year, you may want to budget the same amount or a little more for the upcoming year.

3. Track Spending. Keeping track of your expenses is not only important for tax purposes, but it also allows you to see where your money is going. Give yourself a couple of hours per week to enter your expenses in your accounting software, for this will make things easier for you in the long run. When paying bills or making large purchases, you may want to think about whether the services or products are necessary. Wanting something is completely different from needing something.

4. A Balanced Budget. Now that all of your numbers are in place, you can begin subtracting your expenses. Make sure that you are not spending more than you earn. If your expenses exceed your income, then you will need to cut back. If you have made every possible cut, then you will need to evaluate your business goals. How many sales are needed to balance the budget? How many additional clients do I need? How many products do I need to sell?

If you input your receipts in your accounting software on a daily basis, you will always be caught up. This is the best way of managing your money. Most of today's accounting programs allow you to budget expenses, so budgeting is not as difficult. By taking these steps, you will be well on your way to having a balanced budget. 

Aubrey Moulton is a writer for Nethosting.com. In her spare time, she loves to go hiking on local Utah trails and spend time reading.

5 Tips for Choosing the Right Domain


The domain that you choose for your website will affect all of your future online marketing efforts. You can make things very easy or very hard on yourself in subsequent months simply by picking the right or the wrong domain name.

Below are a few ways to know that you are picking the right domain name for your online company.

Your name is short and easy to remember:

Remember that people will be typing in your domain name constantly. In online promotion, there is no promotional tool that you can use to put your domain name in front of your audience all the time. You need to make it easy to remember.

Your domain name describes what your business is about:

Ideally, your domain name should be a long tail keyword that you are optimizing for within the major search engines. Barring that, you should at least be able to make a case for how your domain name describes your business. If you are having trouble, you can look on the Google keyword tool to find keywords that search engines deem relevant to your business purpose.

Your domain name is unique:

Your audience should be able to pick out your business from another without a great deal of confusion. If your domain name is similar to a company that already has a foothold in the market, then you are doing yourself a disservice by naming yourself something similar. You may even be getting into legal trouble if you do this. Do not give established companies the leverage that they need to put you out of business before you even get started. Stay away from trademarks and names that have been copyrighted over many years.

Your domain name has a good suffix:

You should have the proper suffix for the type of business that you are running. Although there are many new suffixes that may give you more leverage with your prefix, .com is the go to suffix that is trusted by most people. You should always try to get a .com domain name first.

Finally, your domain name should be short:

Find some way to shorten your domain name into something that is easy to type. The longer that your domain name is, the more likely that your audience will make a mistake when they are typing it in.

It is also good if you leave out special characters when you are picking your domain name. Try to go for a name that has only letters. Stay away from "l33t" speech as well. Not everyone speaks in letters and numbers, so you can never be sure whether people will get the joke if you replace "e" with "3."

If you follow the tips above, you are sure to have a domain name that people will enjoy typing in. They will remember it as a bookmark for your company, giving you more business as they spread the word among their friends. Remember to make it as easy as possible for your audience to find your business, and you can never go wrong picking a domain name.
 
Aubrey Moulton is a writer for Nethosting.com. In her spare time, she loves to go hiking on local Utah trails and spend time reading.

21 November, 2014

4 SEO Tactics to Avoid (and What to Try Instead)

When you're planning your site's SEO strategy, it's important to do some careful research. Best practices in the world of search engine optimization are constantly changing and evolving: Tactics that used to send a site soaring in the rankings may now get you penalized by Google. Let's take a look at a few SEO tactics that you should avoid at all costs.
1. Keyword Stuffing: Even though it's well-known that stuffing your content with keywords is a surefire way to lose your ranking, this practice can still be seen on many websites. Rather than focusing on keyword density, try to direct your efforts toward creating fresh, engaging content for your readers. Develop a set of related keywords and natural phrases that you can sprinkle into your content instead of relying on a specific long-tail keyword.

2.  Buying Backlinks: When you're building a backlink profile, bigger isn't always better. Resist the temptation to purchase a quantity of backlinks: This practice is likely to backfire and end up hurting your rankings. The SEO power of backlinks is derived from the validity and authority of the sites that contain the links, and cheaply-purchased backlinks usually come from sketchy sites. Link building should still be an important part of your SEO strategy, but you'll have better luck developing a smaller number of links from high-authority sites. Try reaching out to influential blogs and sites in your niche to ask for a backlink, or consider creating a guest post for one of these authoritative sites.

3.  Duplicate Content: Many websites make the common mistake of having the same content appear on more than one of their web pages. When search engines see duplicate content, they can't determine which copy of the content to index; in most cases, the content never shows up in search results. There's no way to bypass the hard work of writing original content for each and every page on your site, but the SEO benefits of unique content will justify the time and effort.

4.  Neglecting Mobile Site Design: The importance of a good mobile site can't be stressed enough. According to a study by the Interactive Advertising Bureau, 61% of consumers who visit a mobile-unfriendly website are likely to head over to a competitor's' site instead. If that statistic doesn't motivate you to create a user-friendly mobile design, there's even a SEO benefit to have a strong mobile site: Google now takes the existence of a mobile version into account when determining the ranking of websites. There's no better time than today to develop a mobile design that will work on a variety of different devices.

As you can see, many SEO strategies that were effective in the early days of search engines are hopelessly outdated today. You need to adapt your strategy to meet the changing requirements of the current search engine landscape. If a method seems too good to be true, it probably is. By avoiding some of these gimmicky tactics, you can focus on a solid SEO strategy that will get your website the results it needs.

Aubrey Moulton is a writer for Freeguestpost and has over six years of blogging experience. She enjoys Netflix marathons and reading.

14 September, 2014

My 9 Wordpress Plugins for your Blog

Are you a setting up your blog with no real idea of what plugins you need for your blog?  As I have been building my website on Wordpress over the last 6 months, I have found several helpful Wordpress plugins that have been useful in maintaining my website security, managing my image sizes, helped with lead generation and overall functionality of my website. Here is my current must-have list of WP plugins for your blog.

1. Smush. It - Install this free plugin to your WP site and it will compress your images, saving file space and improving your websites performance.

2. 404 to start Install this free plugin if you want to design a custom 404 page (this is the website page that people get redirected to if they click on a dead page on your website). You can redirect all 404 page not found errors permanently (or temporarily) to the start page or any other site/page you like. You just create a new page and then link it to 404 to start in settings. I use this form an optimize it to get leads to my email list. This plugin is perfect for people who use OptimizePress as they does not currently have a template for 404 pages to customize. Click on the picture below to view my entire customized 404 page.

 

3. Webpage Test - Use this free tool to test your website speed. Just enter your web address and get your results.


4. Author bio box - This free plugin is great! It allows you to create a customized biography with links to your social media pages.

 

5. Keyword Tool IO - This keyword search tool gives you keywords that people are using to search for things on Google. Get 750 keyword suggestions to help you with content creation for your KeywordTool.io is one of the best keyword research tools available today


6. Click to tweet this free tool allows you to create tweetable text that can be placed within your blog post. This encourages people to click and tweet a useful fact or quote, thereby promoting your blog post to their followers. You can enter hashtags and a unique weblink to your blog post. See an example below.


7. Hello bar is a free opt in option that ads a compelling header opt in form that you can customize. You can use it for promoting your offer or directing people to like your social media pages. I use it to promote my opt in report.See my example below.

 Wordpress Plugins for your blog

 Click on the hello bar right now to grab my free list Building Ideas!

8. Use any font - this free plugin allows you to override your WP theme font and install a new font. This is an easy plugin to use. Just get your API key are enter your font name and you’re all set!

 

9. OptinMonster is the #1 lead generation and email list building tool. You to create lightbox popups, floating footer bars, slide-ins, and other highly effective optin forms. OptinMonster also comes with built-in A/B testing functionality, robust analytics, and powerful exit-intent technology. This is a plugin you must pay for but by far the best for lead generation.

  

Share with me below what some of your favorite Wordpress Plugins are for your blog.

Written by Jolynn Oblak

19 July, 2014

Topics to Absolutely Avoid on Your Blog

Running out of topics and subject for your blog can be terrifying, especially if you’re facing a time crunch. When this happens you may think turning to a last resort is a good idea. Perhaps you’ll go for something controversial, for example, to shake things up and get people talking?

While some controversy can be ok if you plan it out carefully, most of the time it ends up being very negative. So for 99% of the time you operate your blog, it’s best to avoid the following subjects. While there could be merit to a blog post about these topics, there’s little plus to taking the chance.

Politics

You likely feel strongly about certain things in your personal life. You don’t like this particular facet of government, or you think a political candidate would be great for so and so office. When you get into your business, though, it’s best to leave all this out.

Think you have an idea how your customers lean? You’re going to find out quickly when you write a blog post about recent government moves or political battles. One of the best lessons you can learn as a PR pro is you can never totally predict how people will react to anything. Just when you believe you have your audience pegged you’ll be surprised.

This is especially true for anything divisive like politics. Not only could you chase away customers who lean the other way, you could annoy some who are tired of seeing political rants.

Religion

Religion is another hot-bed of problems just waiting to nip you in the heels, but not for the reason you think. Sure, it’s another divisive area with some feeling strongly about their religion and others feeling the same about a totally different one, and still others tired of hearing about it online.

But something else could come back to bite you: your branding efforts. I would argue that bringing religion into your branding (unless that’s already part of it) could get you off track even more than politics. It’s such a personal matter that has such little to do with business 99% of the time that it’s almost like breaking the fourth wall in a play.

On top of that, you risk rebranding yourself. For example, if your taxi cab blog business blogs about the Mormon Church, you’ll be known as “the Mormon taxi cab service.” Whether or not that’s accurate or fair is irrelevant – it’s just how people will see you from now on. It’s not really worth the confusion and headache.

Dirty Laundry

I’ve seen one blog that actually does this and uses their “ugh, life stinks and people are idiots” attitude towards their branding. And it works, quite well. However, I’m still going to say you should not air grievances, especially if it deals with the company at large.

Nobody wants to hear about your dirty laundry. Feel free to yell at each other over personal IM, text, or in the office. As soon as anyone thinks it’s ok to move it to the public space – like in a blog titled “10 Reasons to Not Take Someone’s Soda Out of the Fridge” – you’ve gone too far.

I don’t care how “casual” you see your business and brand; it’s just an awful road to head down. Keep it at least partially professional and try not to mix your personal and business worlds like that.

What are some other topics you should avoid on your blog?
By Mickie Kennedy, founder of eReleases and author of PR Fuel

15 July, 2014

How a Well-Optimized And SEO-Friendly Web Design Benefits Your Business

A good ranking in SERP or search engine result pages is needed for the success of your business. Each and every leading brand implements ethical SEO techniques to ensure higher rankings in the SERP’s. This shows everything including content, web design, and optimization tactics help improving the rankings in SERP. Here, we will discuss how optimized web pages go the extra mile in helping your online business take colossal shape.

Driving Maximum Visitors To Your Site

Driving maximum number of targeted traffic is not so easy, especially when the internet is flooded with close competitors, promoting similar products or services at cutthroat rates. Although, many SEO service provider vows to deliver the best possible results in the quickest possible time, but not all stick to their words. In order to drive maximum traffic, you need to have the right optimization techniques and implement right SEO tools. With the use of right tools and ethical SEO techniques, one gets ample chances of increasing traffic at good pace. This will help your site in gaining increased traffic as well as conversions.
         
Develops Brand credibility

Mind you the search results that come up on the Google’s first page and those appearing within the first 4-5 results are taken into consideration mostly by the online visitors. When your company business or website gets displayed on the first page, it means that you have good repute and you sell good deal of products and services that customers mostly need. Getting Front Page means a lot! So, this can be said that an improved ranking enhances the credibility and brand awareness of the business. 

Helps Growing your Business

If you are aware of the optimization techniques and technicalities, SEO can provide you multiple benefits. Concise and comprehensive web content with relevant keywords can ensure robust interaction with your target audience. When your products or services get promoted through article, blog, videos, web copy or info graphics, you get the chance to reach out to maximum number of audience in the most successful manner. With multiple benefits an optimized site helps growing your business.

Consistent Results

Frankly speaking, if you opt for GFP organic SEO, you may not see the results overnight, but you can see an improvement in your site’s ranking gradually. So, to be precise you can see more consistent and permanent results than the paid advertisements.


So, in nutshell, this can be said that SEO helps in ensuring better rankings, improved conversions and driving maximum revenues and clients. To know more please visit: http://www.gettingfrontpage.com

30 May, 2014

Hiring A Local Online Marketing Agency For Your Business

Businesses have another avenue to explore these days – the internet. Most have gone “mainstream”, putting up their stores online and marketing their brand the same way. In advertising, online marketing is a new concept – one that has only been around for the past five years so there are really no set ground rules and knowledge on what really works. For the most part, it is trial and error.

You would still need to hire an onlinemarketing agency for your business though. The clear advantage to advertising on the web is its wide reach and scope, not to mention it is more economical. Its advantage can be its biggest advantage too, because what you advertise in the world wide web need to reach that target audience or else it wouldn’t even be an effective marketing idea. This is where an internet marketing agency can help.

A digital marketing agency is the only company that specializes in online marketing campaigns. And a conventional or traditional marketing agency is skilled in producing various marketing campaigns in the media – TV, radio, print ads. They are two very different companies and provide completely different services to their clients.

Experts recommend hiring a local agency instead of going to bigwigs right away. Here are their reasons:

Big internet marketing agencies are expensive.

If you are starting a small business, startups can be expensive and budgets will usually be constrained. Advertising costs need to be limited. And big marketing agencies, like those in traditional media firms, are very expensive.

One of the benefits of choosing a small local marketing firm over one of the mega agencies is that the local firms have far less overhead and staff and can offer more competitive pricing.

Local internet marketing agencies understand your market.

If your small business has a local target audience, having a firm in your area manage your online marketing program is a wise decision because they know the market. They understand local consumers and what appeals to them because they themselves are local consumers in your market!

You also do not have to give them as much background or detail as possible since they already know the market. They can even give you tips on how to manage your advertising strategies and cut down on expenses.

Hiring local agencies mean that you are also helping your economy flourish. So when you hire local, you're re-investing in your local economy by keeping those marketing dollars right in your own back yard.