Twitter is a marketing platform - but avoid some scheming things

No doubt, Twitter became one of the most popular social media site. Thousands of people daily visit it, and about 50 million tweets are sent per day. This micro-blogging service has a large audience, so there are many possibilities to develop your own business, to drive traffic and advertise your products here.  Twitter has been a marketing platform for a long time. And it is not a surprise for anybody, that this website is constantly used by many internet businessmen for commercial purposes. Anyway, day after day, we face to many difficulties in such kind of marketing, but often ignore them. There’re some moments on Twitter, which we should avoid, in order to save and develop our business activity. These details seem not very important, but actually the whole success depends on them. So let’s look through some of them.

Don't send the auto direct message to the users, whom you want to attract to the purchase of your product. It spurns your potential customers, especially if you've hardly got acquainted.  These users are new for you, and your task is to hold down them, not to lose them. That’s why do it gradually, finding out their interests and preferences at first. Then you can indicate a link to some interesting article in the message to you future customer. Remember the main conditions: your actions shouldn't be annoying; your slight suggestion must suit your followers' interests; distribution of your messages mustn't be automatic.

Don’t be excessively active in self-promotion. It looks not very good, when you speak only about yourself and your products. Twitter is a place, where you constantly interact with people, so you must not only speak, but listen as well. When you find out, what your follower is interested in, you can satisfy his needs by way of involving a piece of the necessary information for him into your blog. In such way you will really insensibly attract the follower’s attention to your goods.

Don’t hide the background of your business. Be more personal in relations with your customers, but don't overdo with it. You can show in pictures or in some article your working process, development. You even can allow acquaintance with your employees. Such actions will merit trust and define profits from your potential customers. Be honest and open with people.

Don’t use jargons and cuss words. Some users try to use such methods in the marketing, but actually it looks not good and pushes off the customers. In such case it is better to use official language rather than the dissolute one. However, remember, that your language must be maximally available to the audience.

Don’t tweet too often. Active position is welcomed in marketing on Twitter, but it shouldn't look like spam. If you write a message, make it consistent and targeted for the audience. Provide it with the individual valuable information. Don’t send the same message to the different people. It is a sign of a bad tone.

Don’t forget about Twitter etiquette. Don’t show a great desire to make a profit from people. Don’t be annoying. Don’t thank them constantly for their activity. Don’t point out everywhere only the link to your website. It looks suspicious and persistent.

Follow these tips and you will have good results.